selfie

I like football.
I watch every Sunday. I listen to ESPN radio and I have an ESPN app on my phone. I also like tennis and baseball and movies and music and NPR and clothes.
Fashion is fun and purchasing fashionable clothing at really low cost is practically orgasmic.
And my laptop KNOWS this about me.
According to it, Roger Federer and I are good friends. The Bears and the Bengals count on me.
It informs me of this quite often with little pop-ups enticing me and daring me to look and maybe purchase must-have items that declare my devotion and unique expression of love for my teams.

It also tells me that exotic Brazilians nearby want me and apparently my penis is too small but with a pill I could fix that.

I like looking at real estate in various areas of the country so now realtors in Seattle are convinced I'm ready to purchase my dream house in Washington and become a Seahawks fan. They enthusiastically call to see if I'm ready to make the move. While they text and call, ESPN is bombing my phone to make sure I understand Andy Dalton's thumb doesn't require surgery and the Bears moved four positions up in the power ranking this week.
Meanwhile, my good friend Seth Rogen keeps me updated on sweet bud and whatever asinine statement The Donald has made. But now I'm name dropping, so I'll stop.

Even Netflix has an opinion on what I like and should watch based on my viewing habits. I'm a fan of Nazis and the Holocaust in documentary form and Michael Scott and the clan and I do love Piper and the girls (OITNB) but I think my occasional viewing of a good Marriage Bootcamp or Keeping up with the Kardashian's confuses my technology.
It confuses me sometimes.
Based on information gleamed from the ether of the internet I'm a hot, wicked-tongued vixen haunting the web like a ghostly mix of Sarah Silverman, Amy Schumer and Hannah Logan (with a small penis.)
(Yes, I know that the Extenze email and pop-up comes from porn surfing. Porn is now mainstream entertainment and there are two kinds of people in the world: those who watch porn and dirty liars who say they don't.)
What technology doesn't know about me is that I'm a woman who loses sleep because I have no clue as to where my life may be going. I cry because I feel fat and ugly. I work at a pizza joint with a boss and customers who verbally abuse me yet I don't bring in enough cash to make ends meet.
I live in a town and go to a university that reminds me on a daily basis that I'm different.

I'm a ghetto-billy from the south side of Chicago. An outsider.

I do my best to remember I have a choice to react or not react to disparaging remarks.
I believe life is an experience, no judgment good or bad, just experience. And sometimes I do well living my belief and sometimes I hate everything and everybody. Sometimes I find the beauty in just being alive.
I like the fantastical life my laptop and phone and TV have decided I live. In many ways it's a design I'm creating of an ideal life I hope to someday live. It's a great escape.
Every night I get to snuggle in my bed and see myself reflected back to me through Instagram and Facebook and pop-ups that Hannah is a hot, sports-loving chick with cash living life like an OG.
AND if I had a penis, I sure as hell wouldn't need a pill. I know this because I had one in a dream once and it was all good.

Facebook Campaign: Jeff Ham Art

I took over the social media aspect of my friend's art career. Along with the Facebook, I also created an Instagram for his business, Jeff Ham Art. 

What worked for the Jeff Ham Art social media campaign:

• First and foremost, Jeff needed an easier way to contact the several galleries his work is in. With the Facebook, the galleries were able to tag Jeff's Facebook, which in return helped Jeff receive recognition for his work
• Galleries were able to message Jeff with information about upcoming shows as well as how much work they were expecting for certain dates
• Galleries were able to double check prices with Jeff
• Gives collectors an opportunity to find the galleries Jeff's work is in, which also promotes those galleries and gives them business
• Allows art collectors to view the range of subjects covered
• Allows art collectors to contact Jeff without giving away his personal phone number
• An ideal outlet for selling giclees (prints)
• Allows the public to express their thoughts and opinions about his work on a public forum
• An inexpensive way of advertising 
• Great way to build a fan base 

Young people are attracted to Jeff's work and Facebook is a great outlet for reaching them. 

The age group that the majority of the collectors are in don't turn to Facebook to find art. However, Facebook is really good for the younger generation of collectors. It is a way to cultivate a new audience and get in touch with them now. 

Jeff is an artist and does work at his own pace and on his own time. Something I wanted to capitalize on was his artwork. With that being said, I was unable to post and share as much as I would of liked to due to lack of work output from Jeff. I noticed when posting a picture of Jeff working or a piece he finished, it received a greater amount of likes than when I posted about a football team or another artist. 

Cross-promoting worked very well. I shared Jeff's page on my personal page and many of Jeff's friends and galleries also shared his page which led to more likes and shares. On Jerry Garcia's birthday, I shared Jeff's painting of Garcia on Garcia's official Facebook and that received numerous shares and likes.

4:00 p.m seemed to be the time more people were on so I would make it a point to post around that time.

The total amount spent on advertising was around $300. A majority of the likes we received were due to the ad that was running. 

Self-Evaluation:

I believe that I did well on my Facebook campaign for my friend. However, I do believe that I could of done better. I could of come up with some sort of alternatives for the work that I would of been posting. I could of used social media to find out what people wanted and expected from the page. I did well at responding in a timely fashion to clients and galleries with questions and prices. With the $300 spent on advertising, I was able to close two deals over the Facebook making around $3,900. Many other prospective clients have since contacted me about ordering originals and prints. I am going to continue to work with Jeff and implement some of my ideas that I think will be effective.