Facebook Campaign: Jeff Ham Art

I took over the social media aspect of my friend's art career. Along with the Facebook, I also created an Instagram for his business, Jeff Ham Art. 

What worked for the Jeff Ham Art social media campaign:

• First and foremost, Jeff needed an easier way to contact the several galleries his work is in. With the Facebook, the galleries were able to tag Jeff's Facebook, which in return helped Jeff receive recognition for his work
• Galleries were able to message Jeff with information about upcoming shows as well as how much work they were expecting for certain dates
• Galleries were able to double check prices with Jeff
• Gives collectors an opportunity to find the galleries Jeff's work is in, which also promotes those galleries and gives them business
• Allows art collectors to view the range of subjects covered
• Allows art collectors to contact Jeff without giving away his personal phone number
• An ideal outlet for selling giclees (prints)
• Allows the public to express their thoughts and opinions about his work on a public forum
• An inexpensive way of advertising 
• Great way to build a fan base 

Young people are attracted to Jeff's work and Facebook is a great outlet for reaching them. 

The age group that the majority of the collectors are in don't turn to Facebook to find art. However, Facebook is really good for the younger generation of collectors. It is a way to cultivate a new audience and get in touch with them now. 

Jeff is an artist and does work at his own pace and on his own time. Something I wanted to capitalize on was his artwork. With that being said, I was unable to post and share as much as I would of liked to due to lack of work output from Jeff. I noticed when posting a picture of Jeff working or a piece he finished, it received a greater amount of likes than when I posted about a football team or another artist. 

Cross-promoting worked very well. I shared Jeff's page on my personal page and many of Jeff's friends and galleries also shared his page which led to more likes and shares. On Jerry Garcia's birthday, I shared Jeff's painting of Garcia on Garcia's official Facebook and that received numerous shares and likes.

4:00 p.m seemed to be the time more people were on so I would make it a point to post around that time.

The total amount spent on advertising was around $300. A majority of the likes we received were due to the ad that was running. 

Self-Evaluation:

I believe that I did well on my Facebook campaign for my friend. However, I do believe that I could of done better. I could of come up with some sort of alternatives for the work that I would of been posting. I could of used social media to find out what people wanted and expected from the page. I did well at responding in a timely fashion to clients and galleries with questions and prices. With the $300 spent on advertising, I was able to close two deals over the Facebook making around $3,900. Many other prospective clients have since contacted me about ordering originals and prints. I am going to continue to work with Jeff and implement some of my ideas that I think will be effective.